1. Take a peek at your top 10
Take a look at your Facebook page insights and rank the content you've posted by likes, shares and comments. This is the best way to see what your audience wants to see more of. Find the patterns in the analytics.
Does your audience prefer your blog posts over curated content? Are photo posts getting you the most comments and engagement? Is there a particular subject for your most popular posts? Use this information to form the backbone of your social content moving forward.
2. Post killer content
Now that you understand what works and what doesn't work for your page use that information to do more of it! When creating or curating content it's important to ask yourself a few key questions:
- Would I share this if I saw it on another page?
- Does it stir emotion and get people talking?
- Is this relevant to my industry?
- What are my competitors posting on social media?
- Is it useful to my customers/community?
3. Post in real time and the best times
Check your Facebook insights to see when your audience is online. Schedule posts to go out during these times or if you're able to publish a post organically at these times go for it!
If you have time to eat, you have time to tweet! This isn't saying give up all your meal/free time to post on social, but maybe take a couple minutes to check in or post something that you want to have more of a personal touch. Maybe you wanted to ask your customers to take a moment to fill out a survey or people have left a ton of comments on your last post and they need a moment of your time. Take this time to add that human touch.
4. Stop cross-posting!
This isn't to say you can't share content across multiple social media channels if it works and is relevant to each audience, but if you have an automation set up to share your content from one platform to all your others you might be doing more harm than good.
- Post layout and hashtags don't always transfer well to other platforms. Just because it looks great on Twitter doesn't mean it carried well over to Facebook.
- The culture is different on each platform. People on LinkedIn are looking to share and discuss topics in a professional manner, while Twitter, Facebook and Instagram are more light and fun, in many cases.
- Social media still requires you to be social If all your posts show they were posted from Hootsuite, Tweetdeck or one of the many other schedulers people are going to start to wonder if you really are present, or perhaps even human.
5. Use email marketing
If you've been in business for a while there's a good chance your email list beats out your Facebook Page fan base. If you're really reaching your target audience on Facebook, your email subscribers will naturally like, comment on and share the same content as your Facebook audience. So increase a particularly popular post by sharing it through your normal email communications.
So go take a snapshot of your Facebook insights and do these five things over the next couple weeks and then take a look back and see where you've had success and look for ways you can keep growing even more.