More than 250 million people use Pinterest every month according to Pinterest for Business. These people use Pinterest to plan everything from weekly meals, trips and home renovations. They aren't just dreamers either, 98% of Pinterest users have tried something they've found on Pinterest and 84% use the platform when they're trying to decide what to buy. If you're curious about how to make Pinterest part of your digital marketing strategy and reach potential customers let me highlight some of the ways you can leverage Pinterest for your service based business.
Highlight your brand
It's easy to set up an account and start pinning wildly, but this isn't going to serve you or your potential customers. Create boards focused around your businesses core services and make sure your brand is front and center. That doesn't mean you can't share content from other sources, you absolutely should. Make sure your brand identity is solid throughout your business page and that you have your own content on your boards that paints a picture for the customer, is relevant to your business and provides value.
lead your customers with content
People on Pinterest are looking for everything from ideas to advice. They are in the early planning stages, whether that's a home renovation, a wedding or starting a new business. If you can provide content that inspires and educates you can bet that you'll be a source that people remember when it comes time to turn their ideas into action and are ready to hire someone. So set up boards that allow you to share educational blog posts, beautiful images of your design work and images that highlight all the benefits and uses for what you offer.
Show them you're an expert
How-to articles are some of the most popular pins on the platform. Finding ways you can show up and educate your audience in regards to your particular area of expertise meets them at the start of the process. Teaching your audience can come in the form of a blog post or a free download that requires they sign up for your mailing list in exchange. This allows you to further nurture the relationship and build a repertoire that is necessary for a customer to move from lead to paying customer.
Optimize For Your Target Audience
Pinterest doesn't work like Facebook or Instagram. You can easily use a strong keyword strategy to get your pins in front of your target audience. Say for example you run a local business, promoted pins would be a quick way to reach your desired audience. However, you can reach people organically as well by ensuring you are using keywords such as cities, local hot spots, etc. Pinterest is essentially a search engine, a strong keyword game goes a long way in getting your content in front of the right people.
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